A team-first culture.
At Trendup Group, we believe great companies are built by great people. Every success story, every customer relationship, every shipment delivered, and every brand we help grow is the result of a dedicated team working together toward a common goal.
While leadership helps set the vision, it is our people who bring that vision to life every day. We foster a culture of ownership, accountability, collaboration, and continuous improvement — celebrating wins together, learning from challenges together, and believing that when one team member succeeds, the entire organization moves forward.
What we stand for.
We take responsibility for our work, our decisions, and our results.
We are committed to learning, improving, and creating opportunities for our people to advance.
We do business the right way — with honesty, transparency, and respect.
We embrace change, challenge conventional thinking, and constantly seek better solutions.
Our greatest strength is our people. Success is always a team effort.
Every department plays a critical role.
At Trendup Group, every team helps brands scale and succeed.
Building strategic partnerships, managing brand growth, and creating long-term value for our licensors and retail partners.
Driving revenue, opening new opportunities, and building meaningful relationships with retailers and customers.
Creating seamless customer experiences across marketplaces, websites, mobile apps, and digital channels.
Managing inventory, fulfillment, logistics, and distribution to ensure products arrive accurately and on time.
Transforming ideas into products through design, development, sourcing, and quality control.
Providing the financial discipline, planning, and infrastructure that allow our business to scale responsibly.
Supporting customers at every touchpoint and ensuring every interaction reflects our commitment to excellence.
Founder & CEO.
“Companies don't become successful because of one person. They become successful because a team of talented people share a vision, work relentlessly, and support one another every step of the way.”
Yossi Kbabieh founded Trendup Group with a simple belief: build a company where relationships matter, people come first, and execution is everything.
With more than a decade of experience across e-commerce, wholesale distribution, brand licensing, retail partnerships, logistics, and direct-to-consumer operations, Yossi has helped build and scale businesses generating over $100 million in sales across major retailers, marketplaces, and digital channels.
Under his leadership, Trendup Group has evolved into a diversified platform spanning brand management, licensing, e-commerce, wholesale distribution, logistics, and live commerce — partnering with some of the most recognized retailers and brands while continually expanding into new categories and opportunities.
While Yossi is proud of the company's growth, he believes Trendup's greatest asset is its people.
“Our team is the reason we're here today. The innovation, dedication, and commitment they bring every day is what drives our success. My role is simply to create an environment where great people can thrive and do their best work.”
Outside of business, Yossi is actively involved in community leadership, philanthropic initiatives, and mentoring entrepreneurs and business leaders.
Bigger than any one of us.
The success of Trendup Group is not defined by one individual, one brand, or one achievement. It is defined by the collective effort of an incredible team that shows up every day with passion, determination, and a commitment to excellence.
Together, we are building something bigger than ourselves — and we're just getting started.