A consumer products platform built for modern retail.
We design, source, distribute, and sell branded footwear, apparel, and accessories at scale — and we run the eCommerce, licensing, and supply chain infrastructure that makes it work.
Trendup Group was built around a simple idea: that the best consumer products companies pair design intuition with operational excellence. Today we operate eight brands across men's, women's, and accessories — sold in department stores, off-price, specialty, marketplaces, and direct to consumer.
Deliver consumer-driven key items at the highest standard of quality and service.
The most trusted operating partner in branded consumer products.
Every decision starts with the customer — product, price, channel, story.
From EDI to fulfillment, we treat operations as a competitive advantage.
Retailers, licensors, and brand owners win when we do. Period.
We design for 8 brands, 126 channels, and 36M+ pairs — not just today's drop.
A century of consumer commerce.
- 1995Olivia Miller is founded, becoming a national staple in women's footwear.
- 2010Predecessor platform formed for design, development, and sales of consumer products.
- 2014Portfolio expansion across men's and women's footwear, accessories, and apparel.
- 2015Began eCommerce expansion through key dropship and marketplace partnerships, laying the foundation for the future of shopping.
- 2016Full-stack DTC launched on Shopify Plus across the brand portfolio.
- 2018Built state-of-the-art distribution center to scale fulfillment across channels.
- 2019Expanded into new categories during COVID to meet shifting consumer demand.
- 2024Agentic commerce readiness across PDPs; AI embedded across creative, search, and CX.
- 2025Live commerce introduced via @TrendupCollection on Whatnot.
- 2026Trendup Group is established and acquires S3 Holding, consolidating the brand portfolio and operating platform.
- Today8 brands, 126 sales channels, 36M+ pairs shipped, and 7.6M+ annual DTC visitors.